Rebranding and website redesign

ITCE works with companies to identify and co-develop the best learning programs for their talent and to help them lead their Agile and ServiceNow transformations. ITCE, with 25 years of market presence, sought a rejuvenated brand identity to align with their evolving strategy. This rebranding initiative aimed to reflect their commitment to staying current and innovative in the ever-changing business landscape.

Magicflow Studio collaborated closely with ITCE’s marketing and business development teams to craft a comprehensive visual brand strategy. This collaborative effort encompassed the development of a new architectural framework and detailed UX/UI style guides. The result was a cohesive and modern brand identity that aligned seamlessly with ITCE’s new strategic direction, ensuring consistency and effectiveness in their communications and user experience.

Main objectives

Our primary objectives revolved around establishing a coherent and robust visual brand identity for ITCE’s digital marketing endeavors, website, and printed materials. It was imperative that this visual identity effectively conveyed the dual message of being a stalwart, well-established company with a rich history while also showcasing its adaptability and contemporary outlook.
To achieve this, Magicflow Studio worked diligently to strike a balance in the design elements. We incorporated classic and timeless visual cues to underline ITCE’s stability and longevity. This included leveraging a refined color palette and typography that exuded a sense of trust and reliability.

Simultaneously, we introduced modern and dynamic design elements, ensuring that the brand communicated its agility and relevance in the current market landscape.
The result was a visual brand identity that encapsulated ITCE’s heritage and trustworthiness while signaling its readiness to embrace the evolving demands of the digital age. This cohesive approach lent itself seamlessly to their digital marketing campaigns, website, and print materials, reinforcing ITCE’s position as a company that harmonizes tradition with innovation.

We crafted graphical brand elements and patterns inspired by colorful and vibrant sticky notes commonly used in Agile methodologies. These dynamic design elements were versatile and could be employed in various creative ways, enhancing the visual storytelling and bolstering brand recognition for ITCE.

We embarked on a comprehensive website redesign project for ITCE, implementing a completely revamped navigation system and architecture to significantly enhance the user experience. Collaboration with the ITCE team was integral in identifying their content goals, allowing us to meticulously curate graphical elements, photography, and an overarching style that aligned with their vision.

A pivotal aspect of this transformation involved crafting a fully customized theme and user interface (UI) style guide tailored specifically for ITCE. This style guide not only reflected their brand identity but also ensured ease of implementation. The result was a website that not only looked visually appealing but also functioned seamlessly, vastly improving ITCE’s online presence and overall user engagement.

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