Our goal was to visualize a complex scientific concept into an easily interpretable graphical composition: The customer wanted to represent the cancer metabolic pathway map as an electric scheme.
Each component of the scheme represents a key member of this pathway. In particular: The main source of electricity is generated by a power source (battery) represented by MAT2A enzymatic activity. The electricity generated by the battery can be interrupted by the drug AG270 developed by Agios pharmaceuticals, represented as a light switch.
The light switch can modulate the electric current that supplies the light bulb called PRMT5. The function of PRMT5 is critical for cancer growth, and its inhibition with AG270 could be beneficial for cancer patients.
Our main task was to emphasize the importance of PRMT5 inhibition as a novel cancer therapy that can improve the life of patients, similar to the discovery of the electric bulb by Eddison at the beginning of the 20th century.
Agios, a leading biotechnology company, faced a challenge when it came time to publish their research in Cancer Cell magazine. The task of designing the cover was crucial, as it needed to effectively communicate the complex findings of their research to a broad audience. To address this challenge, Agios asked our team at Magicflow Studio, to help them with creative direction and custom illustrations
The solution was to create custom illustrations that effectively distilled the key points of the research into a visual representation that was both scientifically accurate and aesthetically pleasing. Magicflow Studio worked closely with the Agios research team to understand the science behind the findings and then created illustrations that effectively communicated the process and key results.
The result was an outstanding cover that received high praise from both the scientific community and the general public. The custom illustrations were a critical component of the cover, making the research accessible to a broad audience and increasing its impact. The Cancer Cell cover was just the beginning for Agios and Magicflow Studio; the success of this project led to a long-lasting relationship between the two companies.
This case study demonstrates how Magicflow’s expertise in custom illustration can help biotechnology companies effectively communicate their research to a broad audience. The successful collaboration between Agios and Magicflow Studio highlights the importance of working with experienced partners who understand the science and the design needs of the biotech industry.