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FPOV

Logo design, Branding, UX/UI design

FPOV are a creative and innovative lighting, audio-visual, and content design studio. They utilise their collective skills and experience to create environments that engage and emotionally connect with people.

Their backgrounds in architecture, interior design, theatre design, product design, sound production, and composition enable them to deliver world-class solutions in real or virtual environments.

FPOV logo

Key words

Emotion

Motion

Light

Sound

Main objectives

We created a completely new design system for their website and also redesigned their existing logo. As we crafted the logo, we took into account their new values, cultural ethics, and working processes.

They wanted a fresh, modern, and playful style that would highlight the emotions they bring out in each client. We made sure to integrate these elements into the logo design to capture the essence of their brand and the distinct experiences they provide to their customers.

The core of their exterior and interior designs revolves around three fundamental elements: motion, light, and sound, each carefully crafted to evoke emotion.

These elements served as the foundation for conceptualizing their new style. Guided by this vision, we assisted them in showcasing their remarkable ability to create meaningful design concepts.

FPOV branding smile graphical element

We took great care in creating FPOV’s logo, carefully considering their core values in order to capture their emotional essence through a simple and well-designed branding approach.

FPOV wanted to keep their existing abbreviation, but add a modern and playful touch while still maintaining a sense of professionalism. With a global presence and a dedicated team of over 40 professionals, FPOV is always working to provide their clients with extraordinary experiences.

That’s why we added a element we called “Smile”. A symbol that includes the meaning of emotion, motion, light & sound.

By combining creativity and intention, we were able to create a logo that not only represents FPOV’s emotional side, but also their commitment to providing exceptional services on a global scale.

To enhance FPOV’s brand identity and make it distinctive, we meticulously crafted brand elements, color schemes, and typography. We started by creating a unique logo that encapsulated the company’s mission and values. Selecting a distinctive color palette that resonated with FPOV’s personality and industry was crucial to stand out.

Additionally, we carefully chose typography that aligned with the brand’s character, ensuring it was consistent across all materials. These elements collectively formed a cohesive and recognizable visual identity, playing a vital role in setting FPOV apart from competitors and leaving a lasting impression on its audience.

The graphic elements we’ve meticulously crafted serve as the cornerstone of FPOV’s visual identity, lending a distinctive and cohesive look to the brand. These elements are seamlessly integrated into our corporate templates and marketing materials, creating a unified and instantly recognizable brand image.

For instance, the logo acts as the anchor, reinforcing brand recognition across all materials. The carefully chosen color palette not only enhances aesthetics but also conveys FPOV’s personality consistently. Typography, with its distinct style and uniform application, reinforces brand consistency and readability. Altogether, these graphic elements work in harmony to establish a unique and memorable visual identity, setting FPOV apart and leaving a lasting impression on its target audience across various communication channels.

We significantly improved the UX/UI design of FPOV’s website by enhancing navigation, content presentation, and branding. We streamlined the navigation, making it more intuitive and user-friendly. The content was refined to be concise, engaging, and audience-focused, ensuring a better experience for visitors.

The website’s design was made responsive, catering to various devices, and integrated FPOV’s new branding elements seamlessly. This modernized the look while maintaining brand consistency. We also optimized the portfolio presentation, allowing potential clients to easily assess FPOV’s capabilities.

Clear calls to action were strategically placed, guiding users toward desired actions, and performance optimization ensured quick loading times. The result is a visually appealing, user-friendly website that effectively showcases FPOV’s portfolio and services, delivering a seamless and enjoyable user experience.

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